Alfred is a publish author of the book habitude that can be found in our bookstores across Malaysia, being one of the youngest Coach in Malaysia to be an Associate Certified Coach credentialed by the International Coach Federation (ICF). Alfred Specialize in helping organization change their employees behaviours. According to some of his clients, he is proficient in fostering selfawareness, focus and discipline, as well as in promoting action. He is very knowledgeable in several coaching approaches and has a proven track record of helping clients achieve the desired outcomes.
Armed with a qualification as a Certified TRAIT Personality Assessor by the Aston Business School in the United Kingdom, Alfred is an advocate of creative thinking. He also brings new innovation ideas into processes and products, always pushing the boundary of norm to strive for differentiation that leads to the success of his clients.
Alfred’s training is an innovative combination of the latest research and methods from the ares of Neuro Linguistic Programming (NLP), Business & Life Psychology and Coaching to enable his clients to achieve sustainable change and progressive personal and professional development.
Alfred has developed several signature programmes specifically customised for his training, this includes his trademark and huge popular Wolf Training programme. He has successfully coached and facilitated change in behaviour and the mindset of many of his participants. His sessions always begin with challenging the participants on their beliefs and perceptions towards a more empowering self.
A serial entrepreneur, he currently juggles 3 different businesses in 3 different industries. Apart from his training firm “THE WOLF TRAINER”, he set up and overseas and education centre currently with an enrolment of more than 300 students. He is also the managing partner of Printing Lab, specialising in printing and advertising.
His entrepreneurial experience immensely helps him apply real life practicality with theoretical methods in psychology to give the best to his coaching and corporate clients.
Alfred has successfully imported his knowledge with clients such as HSBC, VOLVO Malaysia, SAP, Lafarge Malaysia, Samsung Malaysia, Telekom Malaysia, MUDA Holdings Bhd, CryoCord Group, Hitachi Malaysia, HUNTSMAN, Pantai Hospital, Cold Chain Network, KDU University College, Royal Malaysia Police, SME Bank, Axiata Berhad and Malaysia International Chamber of Commerce just to name a few.
Dr Eugene Pek specialises in training and teaching design thinking for corporate personnel and university students locally and abroad. Eugene delivers seminars and talks on design thinking in academic conferences and facilitate workshops on applying design thinking into solving practical problems of business organisations.
He was trained in design thinking at the Innovation Academy of University College of Dublin and has since became an avid practitioner applying this mindset into his research, teaching, university administration and citizenship works. Eugene applies design thinking into his sustainable development planning teaching and consulting.
He is a certified trainer registered with HRDF Malaysia and certified trainer and planner of sustainable development registered with the World Institute of Sustainable Development Planners, UNESCO Hong Kong Association.
Eugene is also a Professional Green Economist of Green Economics Institute, United Kingdom. He has been an academic for the past two decades and was formerly an associate professor at the University of Nottingham Malaysia, where he had coached students for international business competitions and had achieved an illustrious list of championships.